Here’s When To Buy A New iPhone If You Want The Best Price

As with most companies, Apple participates in both Black Friday and Cyber Monday. Their Black Friday and Cyber Monday deals aren’t just on those two days — they last through the whole weekend, giving you plenty of time to peruse. While the exact discounts aren’t published until shortly before the events, the company’s deals typically follow a certain pattern. In 2022, they offered select items at a slightly lower price point. For example, the brand offered 2nd Gen AirPods for $189 rather than $249. So, it’s safe to assume that they’ll offer similar deals this year.


Unfortunately, there’s a catch. The biggest Black Friday/Cyber Monday deals from Apple aren’t from discounts on individual products, but from the gift cards they give out along with every full-price purchase. In 2022, they were worth up to $250. If you were to apply that to your iPhone 15 Pro purchase, that would bring you down to about $750, minus shipping. It’s pretty unlikely that Apple will immediately offer a discount on its newest product, so this may be your best bet.