As of October 2023, the price per serving of the standard “Meat & Veggies” plan on the HelloFresh website shows a range between $8.99 and $12.49, depending on the number of members in your household, and how many servings per week you’re looking to order. The individual serving price gets lower the more servings you purchase, and different prices apply to different dietary plans.
One price comparison report found that HelloFresh meals cost almost double the amount of the same ingredients found at the grocery store, while another price comparison found that every individual meal they replicated at the grocery store cost less than the HelloFresh serving price. If you calculate the lowest per-serving price available ($8.99), a family of four would pay $863 (plus shipping) a month for only dinner, and that would only cover six nights a week. The average markup (compared to the grocery store) on an individual HelloFresh serving generally ranges from $3 to $5, which can add up fast, especially for a family of four.
If a family of four wanted to stick to the current USDA’s Thrifty Food Plan, their weekly groceries would cost around $243, or $973.10 for the month. If all four members of the house need three meals a day, this means a family can afford to spend about $2.70 per serving, which is roughly a third of the lowest cost HelloFresh serving price available. Ultimately, HelloFresh is not a good option if you’re looking for ways to save money.